Empowering Progressives with a Modern Approach to Public Opinion Research
Z to A Research combines a tech-forward approach to public opinion research with the world-class service and experience of legacy firms so you can gain accurate, actionable insight.
Modern Approach
Tech-Forward
Traditional polls are increasingly inaccurate and unaffordable. We reach voters the way they want to be reached in 2023...via text and online.
Comprehensive
We embrace a 3-D view of politics in which we persuade voters both to turn out and to vote for our candidate or cause.
Actionable
It's not just quality data, it's what you do with it! We provide actionable insight and work closely with your team to make an impact.
Services
A millennial woman-owned company
Founder Nancy Zdunkewicz is leading the next generation of Democratic pollsters and strategists. Her research and strategic insight are sought by Democratic leaders, candidates, unions, and non-profits across the country.
AAPC “40 Under 40” Award Winner
Recipient of the American Association of Political Consultants' “40 Under 40” Award in 2020 for her impact on the industry and her clients.
Most Accurate Battleground Pollster
The first millennial woman to run a major media poll, her state polling for CNBC in 2020 was the most accurate of the media polls across the six most-polled battleground states.
Expert on Youth Voters
The go-to millennial for candidates, organizations like the Voter Participation Center, and publications like Teen Vogue looking to understand and engage millennials /Gen-Z.
After starting her career at a legacy firm serving high-profile campaigns and progressive advocacy organizations, Nancy built out the polling practice at online polling start-up Change Research. As a Principal at Change Research, Nancy ran the campaign side team, served their most valuable clients, and launched the qualitative practice.
Nancy also acted as the Director of Polling and Modeling for the Democratic Congressional Campaign Committee (DCCC), where she helped to shape the House Democrats' impeachment strategy. She developed her skill for public opinion research under legendary pollster Stanley Greenberg and was the youngest Managing Director of Democracy Corps, the polling non-profit founded by Greenberg and James Carville to guide progressive messaging and strategy.
In Good Company
